Many businesses focus more on attracting only new visitors by the use of the content marketing and they end up forgetting the basic methods that can make them get new visitors and keeping the old ones.
Send Emails to your Clients
Email marketing is a powerful tool and there is a successful email blast which may result into the significant uptick in the traffic. You have to be careful of not bombarding the people with too much email with each update you make. You do not also have to overlook the power of the word of mouth marketing from the people who have already used your services and products and who are satisfied. If you send a reminder about the new products and new service, you are going to boost traffic to your website.
Have a Responsive Website
Use a responsive site: the internet browsing is no longer done on the PC alone; many people now use mobile devices so that they can access the internet. If you make it hard for the visitors to scroll to your site, it means that you are chasing them away. Your website has to be comfortable to view and accessible on many devices especially the smartphone because they are becoming more popular.
Develop a Faster Website
Have a faster website: if you are feed up of having to wait for a long time while a website is loading, you have to know that you are not alone. In case the site is taking a long time to load, then people will not wait that long. You have to ensure that your site has been technically optimized as best as you can in terms of the third party plugins, functionality, page structure and files sizes. If your site loads faster, then it is going to be better.
Build a Community
Have a sense of having the community: sometimes the people are going to speak their mind at the subjects that they like. When you build the community into the site, it is going to be the best way that you should start with the conversation and to increase the website traffic buy. You should implement a large commenting system by the use of the third party solution like Disqus or Facebook. You may also create a system where the visitors may ask important questions and you have to manage the community wells so that the minimum standards are observed.
Comment to others Information
Use the comment section: if you like to visit other sites that are related to your business, you should also join the conversation. When you comment, you will get the boost traffic to your website at once and you will make a name for you when you provide a thought-provoking comment, many people will start to get interested. You have always to keep in mind that relevance and quality while posting are important.